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Forrester Social Computing Workshop, August 8, San Francisco

Forrester analysts Peter Kim and Charlene Li are hosting a social computing workshop on August 8th in our hometown - San Francisco.  Their agenda is pretty strong with hot topics entitled "Creating Social Networks That Connect" and "Social Media: Technologies That Empower Consumers." They are finishing off the day with a panel of social computing companies that include none other than....Leverage Software! . Other speakers include Anil Dash of Six Apart, Todd Parson of BuzzLogic and Jeremiah Owyang of PodTech.net. It should be a great conversation.

Attend the workshop and be sure to stop by afterwards to say hi.

Social Computing - Forrester Boot Camp

I was recently honored to have spoken at the Marketing Conference hosted by Forrester Research. I spoke on a Social Networking Panel hosted by Charlene Li and Brian Havens, research analysts with Forrester Research, titled “Social Computing: Tapping Into The Power Of Connected Customers”.

                                     

Charlene’s goal was to introduce the audience to a few online community and social networking company enablers. I sat alongside Mark Kingdon, the CEO of Organic, a leading Interactive agency and Anil Dash, Vice President of SixApart.

We had the opportunity to share our customer experiences, vision for community and interact and learn from the BootCamp participants, primarily marketing executives. One of the primary takeaways was that every participant had a different definition of and purpose for community. While some were interested in viral marketing others were interested in feedback from an intimate group of users. While some wanted full service from a hosted provider like Leverage Software, others (a smaller percentage) were interested in solutions that would be installed on the company servers.

The primary takeaways were:

1)      Define the goals of the community. You goals may include listening, energizing, participating, speaking and supporting your audience

2)      Define the community stakeholders, owners and champions

3)      Begin with a plan with a high probability of success and build on that

4)      Monitor and measure the community